Dirs is the current reincarnation of the family owned business, first started by the founder, the late Allahyarham Jaidir Bin Sutan. The first formal entity started as Classicare Sdn Bhd in 1990, which was afterwards rebranded into Syaj Enterprise and then Warisan Khusus Trading before its current version is registered. The business’ location had centred mainly around Kuala Lumpur, such as the old Pusat Bandar Damansara, The Mall, Jalan Tuanku Abdul Rahman and Semua House Complex. From being a one man show business with a small premise, to being operated out of a number of premises in a shopping mall, the company, which is now being managed by the family members, have grown considerably since its humble beginning.
The company’s core business is in the retail and wholesale of Muslimah (female) wear especially scarves, shawls and middle east abayas (long dress). We are also the importer and exporter of exclusive scarves sourced from around the globe such as Italy, Morocco, Dubai, China and Japan among others. We are one of the first scarves operator which operated in a shopping mall and we also carry our own in-house designed scarves and shawls. Further, we are the leading importer of the famous Japanese voile (‘Bawal Jepun’) for the local market. We also incorporated Swarovski diamonds into our products. Our customers are diversified in their age range and we also had a number of enquiries by overseas customers wanting to purchase our products. As an established brand, we are well known in the industry and our clientele comes from around the region and even from Australia, Middle East and the US.
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